As a brand strategist at DDB’s global intelligence platform, The Brain, I translate data into insights for projects across 70+ offices. Over the past three years, we’ve created an automated process where 30 to 40 offices approach our team each week for strategic input. This unique role has led to my contributions for brands like McDonald's, Westpac, Vattenfall, EA Sports, Kroger, and more. It has also taken me beyond borders, including time spent working in Berlin and Prague, enhancing my understanding of how strategy adapts across cultures.

 

My love for strategy and numbers also extends to my favourite game, Fantasy Premier League (FPL). I often apply Les Binet and Peter Field’s The Long and the Short of It to balance short-term wins with long-term thinking throughout the EPL season.
This approach has inspired me to apply other effective theories across categories and gain fresh perspectives.