I am a Brand Strategist at DDB’s global intelligence platform, where I develop research and strategic perspectives that support projects across international markets. Over the past three years, I have helped build a system that now brings 30 – 40 offices to our team each week for strategic input, contributing to brands such as McDonald’s, Westpac, Vattenfall, EA Sports, Kroger, and many more. Time spent working in Prague and Berlin has also strengthened my understanding of how strategy adapts across cultures.

Outside of work, I write on Substack about culture, community and consumer behavior. You can check out the articles here: The Space.

I also enjoy testing strategy in Fantasy Premier League, where I combine my love for football with data.
Here's my team - it's called FPL Keane Interest.